Marketing is a business-essential activity, but one facing growing scrutiny. With the passage of the Homebuyers Privacy Protection Act (HPPA), new limits are now in place on the use of mortgage-related trigger leads—adding to existing legal obligations under FCRA. Other marketing developments and enforcement actions under statutes such as TCPA, COPPA, and UDAAP also complicate how the industry can engage with consumers. This webinar will examine how these laws intersect, why overly aggressive tactics may attract still more regulation, and what companies must do to stay compliant while achieving marketing objectives.

Join our experts Kim Phan and Michael Yaghi, Partners at Troutman Pepper Locke, as they provide practical insights on navigating the evolving legal and compliance landscape for marketers. This session also offers a dedicated Q&A moderated by Denise Norgle, Senior Vice President, Public Policy, Legal and Regulatory Affairs at CDIA.

The discussion will cover several critical compliance and regulatory topics including Homebuyers Privacy Protection Act and what “trigger leads” changes mean, FCRA Compliance Essentials for Prescreening, TCPA Implications, UDAAP Oversight in a marketing context and, a glimpse at why regulators are watching and potential future actions.

Don’t miss this opportunity to strengthen your compliance strategy while advancing responsible marketing practices.