Facebook announced its Second Update on Our Civil Rights Audit. The announcement impacts how advertisers can post help wanted and housing notices on the platform. The new notice says that
Our policies have always prohibited advertisers from using our tools to discriminate. In 2018, we went further by removing thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better. As a result of the settlement, we’re rolling out updates so anyone who wants to run US housing, employment and credit ads will no longer be allowed to target by age, gender or zip code and will have a much smaller set of targeting categories overall. We’re building ways to make sure advertisers follow these rules with plans for full enforcement by the end of the year. We will also have a tool where you can search for and view current US housing ads by advertiser and location, regardless of whether the ads are shown to you.
Eric J. Ellman is Senior Vice President for Public Policy and Legal Affairs at the Consumer Data Industry Association (CDIA) in Washington, DC. He also served for eight months as Interim President and CEO of the Association. More